{"id":419761,"date":"2026-05-29T14:15:07","date_gmt":"2026-05-29T18:15:07","guid":{"rendered":"https:\/\/bikerumor.com\/?p=419761"},"modified":"2026-05-29T17:50:31","modified_gmt":"2026-05-29T21:50:31","slug":"canyon-sram-terminated-its-partnership-zondacrypto","status":"publish","type":"post","link":"https:\/\/bikerumor.com\/canyon-sram-terminated-its-partnership-zondacrypto\/","title":{"rendered":"Did Pro Cycling\u2019s Crypto Bubble Burst? Canyon\/\/SRAM Women\u2019s Team Drops Zondacrypto!"},"content":{"rendered":"\n

CANYON\/\/SRAM is back to being CANYON\/\/SRAM.<\/em><\/p>\n\n\n\n

The team announced it has terminated its partnership with Zondacrypto<\/a>, effective immediately, citing breaches of contract. Zondacrypto\u2019s name isn\u2019t just coming off the jersey; it\u2019s coming with baggage. Zondacrypto is reportedly caught up in a serious mess in Poland, with frozen user funds, a withdrawal crisis, and fraud investigators looking into more than $95 million in alleged losses. <\/p>\n\n\n\n

That\u2019s not exactly the kind of sponsor cloud a WorldTour team wants hanging over the bus. So, the Women\u2019s WorldTour squad will race (again) as CANYON\/\/SRAM, while the development team returns to CANYON\/\/SRAM Generation.<\/p>\n\n\n\n

\"2025<\/a>
(Photos\/Canyon)<\/figcaption><\/figure>\n\n\n\n

Simple enough on paper. In reality? <\/em><\/strong>That\u2019s a mid-season rebrand, new kit, updated equipment, digital changes, UCI paperwork, and probably a few very tired people staring at logo files. But these are professionals, and there are no changes to the equipment they are using, so think of it as a new kit colorway. <\/p>\n\n\n\n

The team says the transition is already underway, with branding updates across clothing, bikes, online platforms, and official UCI channels expected to be fully wrapped by August 1, 2026.<\/p>\n\n\n\n

Not ideal timing. But bike racing rarely waits for a clean pause in action for a sponsor shake-up.<\/p>\n\n\n\n

\"Canyon